Authors: Marijan Stevanovski, Kiril Filev, Kristina Stevanovska

Publish: 2016, International Journal of Recent Research in Arts and Sciences, MIT University Skopje, Macedonia, ISSN: 1857-8128

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Abstract

In order to allow normal operation of the company requires optimal functioning of process transformation of data into information. Every successful company, flexibly adapted to all the changes brought by the environment. All data from the environment it is necessary to adequately process in order to obtain useful information that the basis for creation in the future development of the company. The process that leads to meeting the need for information is the main reason for creating a marketing information system. Its primary purpose is through the conversion process of market research to get to the improvement of efficiency. Marketing information system is essential for successful realization of the research project on the one hand but also a useful tool for collecting data from consumers. Through marketing information system provides all the necessary information in order to make appropriate marketing decisions. Marketing decisions involved in the system company are crucial to the development of the working process. The purpose of this paper is to show the importance of marketing information for decision-making through adequate marketing properly designed information system.

Keywords: marketing, information system, information, data, market